A Question of RESPECT

• Work with a professional book publicist to capitalize on election media
• Appear as guest on podcast, TV, and radio interviews 
• Speak as lecturers at colleges and universities, as well as at political and social events
• Leverage relationships with members of Congress, columnists for the NY Times, and other political influencers
• Utilize existing platforms of authors' organizations, The Tarrance Group and Lake Research Partners
• Host in-person launch events
• Grow social media presence and email lists 

A Question of Respect speaks to voters who are tired of a political environment that ends in immovable stalemate, grounded by a political party’s voter base without addressing solutions or attempting to understand the opposing side.

Life in America has become fractured—in public and private—across ever-widening fault lines of anger and incivility. 

The intensity of disagreement between Americans threatens the nation’s well-being, presenting itself as disrespectful and distrusting in politics, culture, and conversations. Confusion, frustration, and hatred permeate politics, social media interactions, and cable news. The dysfunction and distrust also appear on the streets and at dinner tables.

There is an urgent need for Americans to come together. But how? Pollsters and political strategists Ed Goeas, Republican, and Celinda Lake, Democrat, have worked together on their groundbreaking joint Battleground Poll for more than thirty years and have a shared stethoscope to the pulse of the American public. In their highly respected and widely quoted Battleground Polls, they ask questions and elicit responses that tell us what people think and feel about the most pressing issues of the day. 

While they often use relevant poll results in this book to illustrate their arguments, A Question of Respect is not about polling—nor does it contain a magic antidote for America's woes. Instead, it’s a political resource that depicts a compelling case for how the nation reached this moment and, more importantly, where it needs to go and what it might take. Though Ed is a Republican and Celinda is a Democrat, they have reached across the great divide to make the case that the only way for America to claw its way out of this mess is through mutual respect. They posit that respect is the foundation upon which we can again trust one another as Americans.