Accused

- Print and e-ARC distribution to trade and consumer media, both traditional and online
- Social media marketing on Facebook, Twitter, and Goodreads giveaways
- Outreach to true crime community for features (fan-oriented sites/publications/media) including Sword & Scale, Dan Zupansky’s True Crime Radio, The Lineup, io9 True Crime, and Criminal Element.

Significant Audience: The Accused podcast has been downloaded 430k times on Soundcloud, and topped the American iTunes Chart at #1 in October of 2016.

Global Reach: In addition to its wide-ranging popularity in the U.S., the Accused podcast has charted in the UK, Canada, and Australia.

Topic of Interest: True crime podcast-and-TV-based books are hot right now. Bestselling titles include Adnan's Story: The Search for Truth and Justice After Serial by Rabia Chaudry (12.6k units Bookscan), He Killed Them All: Robert Durst and My Quest for Justice by Jeanine Piro (9.6k units Bookscan), and The Innocent Killer: A True Story of a Wrongful Conviction and its Astonishing Aftermath by Michael Griesbach (6.1k units Bookscan).

-Support from Cincinnati Enquirer: The Cincinnati Enquirer will feature the book cover, with links to purchase, on their own website, and has committed to help support and drive sales of the book through ongoing cross-promotional endeavors. Diversion plans to release the book to tie in with the new season of the Accused.

-Rich Content with Visual References: The Accused is an intriguing, suspenseful story to which true crime readers will be sure to respond. The Cincinnati Enquirer has agreed to license Diversion visual references such as photographs, images, and case files to help bolster the text.