Economics, Society, Technology, and You

The book Economics, Society, Technology, and You teaches students basic economic concepts such as the production of goods and services, supply and demand, and the driving forces of economic progress and prosperity. It also reminds them that economics is the business of everyday life, and that their interests, choices, challenges, and goals drive economies at both the micro- and macro- levels.

The second edition of Economics, Society, Technology, and You is rich in real-life examples, case studies, and analysis. A new chapter addresses the United States and global economies, and all chapters feature key terms, expanded and updated problems and applications, and added sections with discussion questions and topics for research. Updated, full-color graphs and charts enhance the reading experience, and website references allow students to take their learning outside the classroom. In addition, the book now has a full glossary. All of these represent an important value added for students and also for instructors.

Economics, Society, Technology, and You moves economics away from the theoretical to show how each individual plays a part in controlling not only their own economic destiny, but that of their country and the world. Ideal for introductory economics courses, as well as those focusing on the American economy, the book encourages students to recognize that economics is not just policy, or politics – it’s personal.