Tortitude

Marketing: The Conscious Cat – a top 5 pet blog. Announced and promoted books to thousands of followers, Contest to include top Tortoiseshell cat photos by followers completed Bi-weekly posts on blog promoting the book, Newsletter Campaign Giveaway?Key Selling Points: The Conscious Cat has won multiple awards, including DogTime Media’s Pettie for Best Pet Blog from 2011-2014, and About.com’s 2012 Readers Choice Award for Best Website About Cats. Approximately 1 million U.S. households care for Tortoiseshell cats Audience: Tortoiseshell cat owners

Explore the wonderful world of tortoiseshell cats and tortoiseshell cat behaviorTortie cat behavior: With about 2 million tortoiseshell cats in the United States, these special felines tend to be strong-willed, a bit hot-tempered, and often very possessive of their humans. Other words used to describe torties are fiercely independent, feisty and unpredictable. In Tortitude: The BIG Book About Cats With a BIG Attitude, cat expert Ingrid King (The Conscious Cat) brings her professional and personal experience to explore why these cats are so special. With expert insights combined with stunning photography and passages dedicated to the cats and their passionate guardians, King offers a new perspective on these exceptional cats.