INDISPENSABLE
Build and Lead A Company Customers Can't Live Without
Format:Hardback
Publisher:Humanix Books
Published:1st Apr '21
Should be back in stock very soon
HUMANIX BOOKS NATIONAL MARKETING & PR PLAN
25,000 Announced 1st Print > 4,000 Goal
NATIONAL TV, RADIO, PRINT & ONLINE PUBLICITY CAMPAIGN > Publicity Mailings to MAINSTREAM & Business Media
Author will hire a Publicist
NEWSMAX TV > Jim Kerr will be a guest on Newsmax TV shows starting week of 01/26/2021 publication & continuing through March 2021
- Chris Salcedo Show
- National Report
- John Bachman Now
- American Agenda
- Stinchfield
- Greg Kelly Reports
- Spicer & Co
- Saturday Report
- The Howie Carr Show
- Conversations with Nancy Brinker
NATIONAL TV, RADIO, PRINT & ONLINE ADVERTISING CAMPAIGN >starting week of 01/26/2021
- NEWSMAX ADS: TV/Print/Online/Social/Emails/Texts
- NewsMax Social Media & Website
- Texts – 2mm
- Emails – 5mm names
- Facebook Posts – 1.4mm circ
- Twitter Posts – 120k circ
- YouTube – 130k circ (3 Bookumentary segments)
- Breaking links, 25mm pageviews monthly
- In Article Links, 52mm pageviews monthly
- Banner Ads, 25mm pageviews monthly
- Feed Network, 1.3B impressions monthly
EVERY MONTH, MORE THAN 33 MILLION AMERICANS WATCH, READ & LISTEN TO NEWSMAX!
- NEWSMAX TV is carried in more than 72 million U.S. cable homes & is available through more than 150 million devices, smart TV’s & smart phones.
- NEWSMAX.COM has approximately 10 million unique visitors.
- NEWSMAX MAGAZINE & NEWSLETTERS in Health & Finance have a monthly readership of over 750,000 subscribers in both print & digital formats
- NEWSMAX EMAILS number 9+ million for opt-in subscriptions to breaking news alerts, health, money and more than 7+ segmented lists based on demographics, interests and lifestyle.
National Advertising
- Social Media – Google paid search & display campaigns; Facebook paid campaigns <
- A Captivating Vision: Outstanding leaders can articulate a vision for the future that every staff member can understand and buy-in to. This vision becomes...
OUTSTANDING LEADERS MAKE BUSINESSES INDISPENSIBLEThe Merriam-Webster Dictionary defines "Indispensable" as being absolutely necessary and not subject to being set aside or neglected. INDISPENSIBLE: Be the Leader Your Company AND Customers Can't Live Without provides a framework that you can follow to transform your business and features dozens of
"Read this book, apply its concepts, and see how your business transforms.” — Marshall Goldsmith, Thinkers 50 #1 Executive Coach and #1 Leadership Thinker
Outstanding leaders make business indispensable.
The Merriam-Webster Dictionary defines "Indispensable" as being absolutely necessary and not subject to being set aside or neglected. INDISPENSABLE: Build and Lead A Company Customers Can’t Live Without provides a framework that you can follow to transform your business and features dozens of examples from industry including those drawn from Amazon, Uber, Facebook and more.
Each business example illustrates how the concepts offered in the book are already being used to make businesses indispensable in the marketplace. Keep in mind, though, only your customers can decide if your business is indispensable. We don’t get a vote on that. However, there are steps that we can take to improve our chances.
A Leader's pursuit of greatness for his or her company is important, but, it’s not enough, and a business does not become indispensable by accident. Outstanding leadership is essential to bring a company from greatness to indispensability. This is an important distinction because anything less than outstanding leadership will not suffice. Why? Outstanding leaders lead by example. They demonstrate desired qualities and behaviors to their followers through their actions and conduct. By doing so, these leaders put forth a sense that they and their teams share the same goals and aspirations, and, that together, they are going to go about achieving these ambitions as one.
Indispensable businesses share a common purpose so they need leaders that can set the example.
As you read the book, you will come to recognize how vital TRUE leadership is to helping your business become indispensable. Regardless of your rank or position, you must study, learn, exemplify and LIVE these essential behaviors to be able to provide the people you work with and serve:
Praise for INDISPENSABLE: Build and Lead A Company Customers Can’t Live Without by James M. Kerr
“In his latest book, INDISPENSABLE, Jim Kerr provides a leadership philosophy that is compelling and instructive. He presents a way to combine the essential elements required to build a business that customers can’t live without. Read this book, apply its concepts, and see how your business transforms.” — Marshall Goldsmith, Thinkers 50 #1 Executive Coach and #1 Leadership Thinker, author of New York Times bestsellers What Got You Here Won’t Get You There and Triggers
“All of us like to think our businesses are indispensable. Few of them truly are. James Kerr’s new book, INDISPENSABLE, provides insights that demonstrate what it truly means to be an indispensable enterprise. It is a matter of people, culture, strategy, and, of course, leadership. The book is packed with real-life examples culled from Kerr’s research and consulting practice. The result is a book that will make you and your business indispensable.” — John Baldoni, internationally recognized executive coach and leadership educator and the author of 14 books, including GRACE: A Leader’s Guide to a Better Us
“Anyone familiar with Jim Kerr’s previous books knows that he has a knack for demystifying complex business ideas. He has done it again with INDISPENSABLE. Follow the agenda offered here and make your business indispensable.”— Harry M. Jansen Kraemer, Former Chairman & CEO, Baxter International and Clinical Professor of Leadership Northwestern University Kellogg School of Management
“The straightforward, common-sense principles in Jim Kerr’s book Indispensable are exactly what you need for building a durable business in today’s world of connected and empowered customers, easily disengaged workers, and accelerating technological change. If you’re trying to ensure your own company’s success in the 21st Century, then you should consider INDISPENSABLE to be, well, indispensable.” — Don Peppers, Speaker, CX Expert, and Co-Author of Extreme Trust: Honesty of a Competitive Advantage
“In INDISPENSABLE, leadership expert James Kerr provides readers with a simple, yet highly effective blueprint for transforming any business — taking it from great to astounding. With this book as your guide, your business can become truly indispensable and gain the tremendous benefits that result.” — Peter Economy, Inc.com The Leadership Guy columnist
“James M. Kerr’s new book will catapult your organization from irrelevant to indispensable. By following the roadmap Jim provides, you will develop the systems, people, and culture that will deliver sustainable success in the midst of increasing competition.” — Skip Prichard, CEO, OCLC, Inc., Wall Street Journal bestselling author of The Book of Mistakes: 9 Secrets to Creating a Successful Future
“This book could not come at a better time. This is a must read for every organization who is looking to survive and thrive in an uncertain world. Jim has created a roadmap to ensure that you understand what truly drives your business in a way that is both accessible and immediately actionable." — Nadia Bilchik, former CNN Editorial Producer and President Greater Impact Communication.
ISBN: 9781630061838
Dimensions: unknown
Weight: unknown
300 pages