DownloadThe Portobello Bookshop Gift Guide 2024

The Small Guide to Depression

Gary Small author Gigi Vorgan author

Format:Hardback

Publisher:Humanix Books

Published:16th Sep '21

Should be back in stock very soon

The Small Guide to Depression cover

HUMANIX BOOKS NATIONAL MARKETING PLAN

NATIONAL TV, RADIO, PRINT & ONLINE PUBLICITY CAMPAIGN > Publicity Mailings to Mainstream, Mind/Body Health & Conservative Media w/ high expectations of TV, Radio, Print & Online author appearances & features.

NEWSMAX TV > Dr. Gary Small will be a guest on ALL Newsmax TV shows starting 04/27/2021 & continuing for the Summer 2021

  • Chris Salcedo Show
  • National Report
  • John Bachman Now
  • American Agenda
  • Stinchfield
  • Greg Kelly Reports
  • Spicer & Co
  • Saturday Report
  • The Howie Carr Show
  • Michele Malkin Sovereign Nation
  • Diamond and Silk Crystal Clear
  • Conversations with Nancy Brinker

Health NewsMax Media Newsletter Features:

  • Dr. Gary Small's Mind Health Report
  • Health Radar 
  • Dr. Chauncey Crandall’s Heart Health Report
  • Dr. David Brownstein’s Natural Way to Health 
  • Dr. Blaylock’s Wellness Report 

 

NATIONAL TV, RADIO, PRINT & ONLINE ADVERTISING CAMPAIGN > starting week of 04/27/2021

  • Social Media – Google paid search & display campaigns; Facebook paid campaigns
  • NEWSMAX ADS: TV/Print/Online/Social
    • Newsmax TV Bookumentary 30-min       3 weeks before 04/27/2021 launch 72mm homes
    • Newsmax TV John Bachman .30 sec ad   3 weeks before 04/27/2021 launch 72mm homes
    • Newsmax Mag 1-page Ad                      May - July   120k circ monthly
    • Newsmax Mag 2-page Ad                      May - July  120k circ monthly
    • Newsmax Mag 2-page Q&A Feature        May - July 120k circ monthly
    • Magazine (renewal)                              May - July    30k circ monthly
    • Health Newsletter Insert (trial offer)    May - July   40k circ monthly
    • Polybag Self Mailer                                May - July 120k circ monthly
    • Self-Mailer Bind In                                May - July  120k circ monthly
    • NewsMax Social Media
      • Emails – 5mm names
      • Facebook Posts – 1.4mm circ
      • Twitter Posts – 120k circ
      • YouTube – 130k circ  (3 Bookumentary segments)
    • NewsMax Website 
      • Breaking links, 25mm pageviews monthly
      • In Article Links, 52mm pageviews monthly
      • Banner Ads, 25mm pageviews monthly
      • Feed Network, 1.3B impressions monthly

 

EVERY MONTH, MORE THAN 33 MILLION AMERICANS WATCH, READ & LISTEN TO NEWSMAX!

  • NEWSMAX TV is carried in more than 72 million U.S. cable homes & is available through more than 150 million devices, smart TV’s & smart phones.
  • NEWSMAX.COM has approximately 10 million unique visitors.
  • NEWSMAX MAGAZINE & NEWSLETTERS in Health & Finance have a monthly readership of over 750,000 subscribers in both print & digital formats.
  • NEWSMAX EMAILS number 9+ million for opt-in subscriptions to breaking news alerts, health, money and more than 7+ segmented lists based on demographics, interests and lifestyle.
  • <

    From New York Times bestselling author and expert on neuroscience, memory, Alzheimer’s Disease, dementia, anxiety and human behavior, The Small Guide to Depression provides a comprehensive overview of depression, negative personality traits and anxiety -- along with the latest treatment solutions from conventional and alternative therapies to new scientific discoveries and interventions.

    Over 300 million people worldwide live with depression; in 2014, around 15.7 million adults age 18 or older in the U.S. had experienced at least one major depressive episode in the last year. 

    This accessible guide starts with providing readers with an overview of depression: 

    • What it is, who gets it, how to recognize it, major causes (genetics, environment, etc.). 
    • Dr. Small discusses the various types of depression 
    • General therapeutic approaches used for all depression disorders
    • How to know when it’s time to seek professional help.

    Each of the chapters will cover a specific type of depression and open with a case study example. Small will describe: 

    • Causes, symptoms, conventional treatments (e.g., medications, psychotherapy) 
    • Alternative therapies (e.g., exercise, meditation, yoga, homeopathy)
    • Novel therapies (e.g., transmagnetic stimulation [TMS])
    • New scientific discoveries and interventions coming down the pike (e.g., focused ultrasound).

    In addition to case studies and patient interviews, all chapters will include side-bars with factoids, lists, and other helpful information.

  • Winner of Weinberg Award for Excellence in Geriatric Psychiatry (United States).
  • Winner of Senior Investigator Award (United States).

ISBN: 9781630061593

Dimensions: unknown

Weight: unknown

232 pages