Be Bad First

"[Erika Andersen] makes a compelling case for acquiring new methods quickly to master the ever-evolving 21st-century landscape... She has attracted a worldwide audience for her previous books and makes a solid argument for why sticking with what you already do well isn't going to cut it today." --Library Journal "Erika Andersen shares a secret: competence is overrated. Fun to read and quite powerful... highly recommended." --Seth Godin, author of Your Turn "If the road to success is paved with mistakes well handled, then the journey of life is won by courageously choosing to stumble first in order to set distance records later. In Be Bad First, Erika Andersen lovingly guides us through the confidence-building steps necessary to master the part of growing up that doesn't benefit adults: a natural fear of failing to measure up." --Danny Meyer, CEO of Union Square Hospitality Group and author of Setting the Table: The Transforming Power of Hospitality in Business "In Be Bad First, Erika Andersen offers leadership strategies for the ever-changing business landscape that are essential for anyone trying to navigate it." --Doug Herzog, president, Viacom Music & Entertainment Group "I learned early in my career that whatever you are good at today will be old news tomorrow. As described in Be Bad First, responding well to this truth requires building specific mental skills. The book clearly shows you how to do that so you can stay in front of the pack with confidence no matter what. Read this book every year to sustain your success over time." --Dr. Marcia Reynolds, author of The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs "Change is the new norm and with Be Bad First, Erika Andersen demonstrates how we all can be more agile and adaptive. She breaks down how to acquire new skills and knowledge quickly in order to thrive in today's fast-paced world." --Maryam Banikarim, global chief marketing officer, Hyatt Hotels Corporation "Erika Andersen exposes some of your darkest secrets, bringing them to light in a way that helps you realize it's not only okay to Be Bad First, but absolutely necessary for the learning process that leads to sustainable performance." --Susan Fowler, author of Why Motivating People Doesn't Work... and What Does "Whatever it is you have to learn or want to learn, Erika's latest book shows you the way to open yourself to becoming all you can be." --Dr. Jeff Tanner, dean, Strome College of Business, Old Dominion University "We're often held back from trying new things, in both our personal and professional lives, by the fear that we're not going to be good at them. I love how Erika Andersen's Be Bad First gives leaders the confidence to experiment in the spirit of innovation--then quickly move on to greatness." --Beth Comstock, vice chair, GE "To succeed in today's rapidly changing world, you've constantly got to think and act in brand-new ways. Erika offers a fresh approach in clear, practical terms...to get to 'good' or 'great,' you can't be afraid to Be Bad First." --Bonnie Hammer, chairman, NBCUniversal Cable Entertainment Group