Chapel Road

• Print and digital publicity targeting the New Yorker, Paris Review, NPR, New York Times, Bookforum, New York Review of Books, London Review of Books, LARB, Literary Hub
• Campaign highlighting a new entry in the Dalkey Archive Essentials series
• New introduction from recognized writer
• Marketing highlighting author’s past praise and awards
• Targeted bookseller mailing
• Virtual and in-person events centered on book’s importance, author’s legacy
• Promotion on publisher’s website and social media; promotion via e-newsletters to booksellers, reviewers

According to the author, Chapel Road is the book about the childhood of Ondine [. . .] about her brother Valeer-Traleer with his monstrous head wobbling through life this way and that. But the book is about a lot more than that. It is also the story of Louis Paul Boon, an author working on a novel entitled Chapel Road, surrounded by his colorful group of friends. His readers and companions include the painter Tippetotje, who habitually works a naked woman into her paintings, and Johan Janssens, the journalist and poet who is fired from the paper for refusing to agree with the Capitalists, the Socialists or the Ultra-Marxists. Beyond that, Chapel Road includes a retelling of the myth of Reynard the fox and Isengrinus the wolf, a tale that underscores the greed, stupidity, hypocrisy, pride and lust motivating the other characters of the book. Chapel Road is a pool, a sea, a chaos: it is the book of all that can be heard and seen in Chapel Road, from the year 1800-and-something until today.