The Making of Americans

• Print and digital publicity targeting the New Yorker, Harper’s, Paris Review, NPR, New York Times, Bookforum, New York Review of Books, London Review of Books, LARB, Literary Hub

• Campaign emphasizing Dalkey Archive Essentials series

• New introduction from recognized writer

• Marketing highlighting the author's legacy

• Targeted bookseller mailing

• Promotion/outreach to university English and comparative literature departments

• Virtual and in-person events centered on book and author's importance

• Promotion on publisher’s website and social media; promotion via e-newsletters to booksellers, reviewers

In The Making of Americans, Gertrude Stein sets out to tell "a history of a family's progress," radically reworking the traditional family saga novel to encompass her vision of personality and psychological relationships. As the history progresses over three generations, Stein also meditates on her own writing, on the making of The Making of Americans, and on America.