Point Counter Point

• Print and digital publicity targeting the New Yorker, Harper’s, Paris Review, NPR, New York Times, Bookforum, New York Review of Books, London Review of Books, LARB, Literary Hub

• Campaign emphasizing Dalkey Archive Essentials series

• New introduction from recognized writer

• Marketing highlighting author’s past praise

• Targeted bookseller mailing

• Outreach to university English/comparative literature departments, academic and public libraries

• Promotion on publisher’s website and social media; promotion via e-newsletters to booksellers, reviewers
  

Aldous Huxley's lifelong concern with the dichotomy between passion and reason finds its fullest expression both thematically and formally in his masterpiece Point Counter Point. By presenting a vision of life in which diverse aspects of experience are observed simultaneously, Huxley characterizes the symptoms of "the disease of modern man' in the manner of a composer—themes and characters are repeated, altered slightly, and played off one another in a tone that is at once critical and sympathetic.

First published in 1928, Huxley's satiric view of intellectual life in the '20s is populated with characters based on such celebrities of the time as D. H. Lawrence, Katherine Mansfield, Sir Oswald Mosley, Nancy Cunard, and John Middleton Murray, as well as Huxley himself. A major work of the twentieth century and a monument of literary modernism, this edition includes an introduction by acclaimed novelist Nicholas Mosley (author of Hopeful Monsters and the son of Sir Oswald Mosley).

Along with Brave New World (written a few years later), Point Counter Point is Huxley's most concentrated attack on the scientific attitude and its effect on modern culture.