Frommer's Portugal

Frommer’s Marketing/PR Efforts

Frommers.com: With 3 million unique users per month, Frommers.com is a beloved travel tool for consumers and a potent marketing arm of the books. The site is updated daily with blogs, articles about the latest travel news, and galleries of travel photos.

Web campaigns: Partnership with the nation of Peru to promote Frommer’s EasyGuide to Lima, Cusco and Machu Picchu with a major contest. Partnership with the nation of Colombia to promote Frommer’s EasyGuide to Colombia. Partnership/contest with HomeAway.com to promote the 60^th anniversary (2017) of the Frommer’s brand. Partnership with Jetsetter and MoneyCrashers to promote travel to Bali. And Frommers.com continues to be an important presence on the web with 3 million unique users per month.

The Frommer Travel Show: Weekly radio show on WABC, heard every Saturday from 3-4pm ET in 17 states. Repurposed as a very popular podcast, available on ITunes and other sites. Hosts: Pauline Frommer and Jason Cochran

The Travel Show: Weekly radio show syndicated nationally on Radio America. Also a popular podcast, available on ITunes and elsewhere. Hosts: Arthur Frommer and Pauline Frommer

Syndicated newspaper columns: Distributed by King Features, and seen in newspapers across the United States and Canada. Two weekly by Arthur Frommer, one by Pauline Frommer

Keynote speeches: Every year Pauline and Arthur Frommer make personal appearances across the United States at Travel Shows and other venues. In 2018/2019, these included appearances at the New York Times Travel Show, the Minneapolis Star Tribune Travel Show, The Society of American Travel Writers Conference, and the Travel and Adventure Shows held in Los Angeles, San Diego, Dallas, Philadelphia and Chicago. All were supported by advertising campaigns, with mentions of the Frommer guidebooks.

TV Appearances: In the last five years, Pauline Frommer has appeared multiple times on Good Morning America, The Today Show, the NBC Evening News, the ABC Evening News, CNN, MSNBC, CNBC, Fox, and Inside Edition. In addition, all of the travel show speeches (see above) require appearances on local TV and radio stations, to boost those shows and the books.

Other Media: Quoted in multiple articles by the Associated Press, including one last June on Pauline’s tips for visiting New York City (which was be paired with an AP podcast on that topic). Frommer’s, and Arthur and Pauline Frommer, were the subject of a feature article in the magazine that has the largest circulation on earth, AARP’s magazine. We have also recently appeared in print and/or online versions of Real Simple, Forbes, Travel & Leisure, Conde Nast Traveler, Money Magazine, and other magazines, along with newspapers and blogs. Appearances for the last three years on Rick Steve’s radio show, as well as other NPR shows.

Social Media: Frommer’s maintains an active social media presence and has 150,000 Twitter followers (which is 43,000 more than Rick Steves), over 35,000 followers on Facebook, over 26,000 followers on Instagram, and 190,000 monthly viewers on Pinterest. Unlike our competitors, we delete all bots, so these are real numbers, not inflated ones. We’ve also done numerous successful ad campaigns on Facebook in the last year.

You’ll never fall into tourist traps when you travel with Frommer's. Doing so is like having a trusted friend show you around, taking you to the places locals like best. That’s because our guidebooks, unlike those of many competitors, are written by resident experts—like Paul Ames, a highly respected, Portugal-based travel journalist and the author of Frommer’s Portugal. In this proudly opinionated book he will help you sort through all the options so you can tailor a vacation that’s right for you.

Inside this book you’ll find:

· Savvy advice for avoiding crowds as you explore some of Portugal's greatest gems, from Lisbon's Alfama to the beaches of the Algarve to the Palácio Nacional de Sintra to the port-tasting rooms of Porto—plus tips for navigating the country's lovely but less-traveled corners, such as Trás-os-Mantes and the Minho

· Where to discover the absolute best seafood in Lisbon, the tastiest fruit in Alcobaça, and the finest wines in the Douro Valley

· Insightful commentary on Portugal's dazzling array of architectural masterpieces, like the Gothic Mosteiro de Santa Maria da Vitória in Alcobaça and the Baroque Palácio Nacional de Queluz

· Opinionated reviews—no bland descriptions or lukewarm recommendations here. Our expert author is passionate about the country, and he tells it like it is in an engaging and helpful way

· Exact prices listed for every establishment and activity, so there’s never any guessing or nasty surprises

· Lodging, restaurant, and shopping recommendations in all ranges from luxe to affordable

· User-friendly features including star ratings, detailed maps, and a pullout map of the country

· Large, easy-to-read fonts but thin paper, so the book isn’t too heavy to carry

· Helpful planning tips for getting there, getting around, saving money, and getting the most from your trip

About Frommer’s: There’s a reason that Frommer’s has been the most trusted name in travel for more than 60 years. Arthur Frommer created the bestselling guide series in 1957 to help American service members fulfill their dreams of travel in Europe. Since then, we have published thousands of titles, becoming a household name by helping millions upon millions of people realize their own dreams of seeing our planet. Travel is easy with Frommer’s.