Frommer's New York City day by day

Frommer’s Marketing/PR Efforts

• Frommers.com: With 3 million unique users per month, Frommers.com is a beloved travel tool for consumers and a potent marketing arm of the books. The site is updated daily with blogs, articles about the latest travel news, and galleries of travel photos.
• Web campaigns: Partnership with the nation of Peru to promote Frommer’s EasyGuide to Lima, Cusco and Machu Picchu with a major contest. Partnership with the nation of Colombia to promote Frommer’s EasyGuide to Colombia.
• Partnership/contest with HomeAway.com to promote the 60th anniversary (2017) of the Frommer’s brand. Partnership with Jetsetter and MoneyCrashers to promote travel to Bali. And Frommers.com continues to be an important presence on the web with 3 million unique users per month.
• Newspaper Campaigns: In 2021, we partnered with USA Today on a special section on travel, which featured large ads for the Frommer guidebooks
• Keynote speeches: Every year Pauline and Arthur Frommer make personal appearances across the United States at Travel Shows and other venues. In 2021/2022, these will include appearances at the Smithsonian, the Minneapolis Star Tribune Travel Show, The Society of American Travel Writers Conference, and the Travel and Adventure Shows held in Los Angeles, San Diego, San Francisco, Dallas, Chicago, Boston and Denver. All were supported by advertising campaigns, with mentions of the Frommer guidebooks.
• TV Appearances: In the last five years, Pauline Frommer has appeared multiple times on Good Morning America, The Today Show, the NBC Evening News, the ABC Evening News, CNN, MSNBC, CNBC, Fox, and Inside Edition. In addition, all of the travel show speeches (see above) require appearances on local TV and radio stations, to boost those shows and the books.
• Other Media: Quoted in multiple articles by the Associated Press, including one in December of 2021 on the Frommer’s Best Places to Go List (the Washington Post also wrote a complete article about that collection of essays). Frommer’s, and Arthur and Pauline Frommer, were the subject of a feature article in the magazine that has the largest circulation on earth, AARP’s magazine. We have also recently appeared in print and/or online versions of Real Simple, Forbes, Travel & Leisure, Conde Nast Traveler, Money Magazine, and other magazines, along with newspapers and blogs. Appearances for the last three years on Rick Steves' radio show, as well as other NPR shows.
• Social Media: Frommer’s maintains an active social media presence and has 150,000 Twitter followers (which is 43,000 more than Rick Steves), over 35,000 followers on Facebook, over 26,000 followers on Instagram, and 190,000 monthly viewers on Pinterest. Unlike our competitors, we delete all bots, so these are real numbers, not inflated ones. We’ve also done numerous successful ad campaigns on Facebook in the last year.

Map your own adventure with Frommer's New York City day by day. This portable, up-to-date guide is all about maximizing the time you have to spend in the Big Apple. Written by lifelong New Yorker and award-winning travel journalist Pauline Frommer, the book hits all of NYC's highlights-as well as hidden gems-with plans crafted for visitor

Fully re-researched and updated post-pandemic-lockdown,Frommer’s New York City Day By Day allows users to map their own adventure with a variety of suggested daily itineraries, vibrant photos, and multiple maps.

This portable, up-to-date guide is all about maximizing the time you have to spend in the Big Apple. Written by lifelong New Yorker and award-winning travel journalist Pauline Frommer, the book hits all of NYC’s highlights—as well as hidden gems—with plans crafted for visitors with a variety of needs and interests.

Packed with color photos, this bestselling guide offers dozens of itineraries that show you how to see New York’s top attractions in a short time, with bulleted maps leading the way from sight to sight. Featuring a full range of thematic and neighborhood tours, plus dining, lodging, shopping, nightlife, and practical visitor info, Frommer’s New York City Day by Day is the only guide that helps travelers organize their time to get the most out of a trip, and covers the New York City of today (not the very different, pre-pandemic city).

Inside this book you'll find:

• Full-color images throughout, with hundreds of photos and dozens of maps
• One-to-three-day itineraries, including New York's Iconic Sights, the city’s Greatest Buildings, Chinatown & the Lower East Side, the Best Small Museums, Greenwich Village, Historic Harlem, Williamsburg, Brooklyn, Chelsea for Art Lovers, and more
• Star ratings for all hotels, restaurants, and attractions to quickly surface the best finds and values
• Advice for how to plan romantic getaways in the city, as well as how to see NYC with kids or on a strict budget
• A tear-resistant foldout map in a handy, re-closable plastic wallet
• Reliable, impartial reviews of the best shops, restaurants, nightlife, and hotels in all price ranges. No entity has paid to be in this guide—or any Frommer’s guide. At Frommer’s we pride ourselves on over six decades of journalistic integrity
• Helpful planning advice for getting there, getting around, saving money, and getting the...
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