Frommer's Banff day by day

Frommer’s Marketing/PR Efforts

Frommers.com: With 3 million unique users per month, Frommers.com is a beloved travel tool for consumers and a potent marketing arm of the books. The site is updated daily with blogs, articles about the latest travel news, and galleries of travel photos.

Web campaigns: Partnership with the nation of Peru to promote Frommer’s EasyGuide to Lima, Cusco and Machu Picchu with a major contest. Partnership with the nation of Colombia to promote Frommer’s EasyGuide to Colombia. Partnership/contest with HomeAway.com to promote the 60^th anniversary (2017) of the Frommer’s brand. Partnership with Jetsetter and MoneyCrashers to promote travel to Bali. And Frommers.com continues to be an important presence on the web with 3 million unique users per month.

The Frommer Travel Show: Weekly radio show on WABC, heard every Saturday from 3-4pm ET in 17 states. Repurposed as a very popular podcast, available on ITunes and other sites. Hosts: Pauline Frommer and Jason Cochran

The Travel Show: Weekly radio show syndicated nationally on Radio America. Also a popular podcast, available on ITunes and elsewhere. Hosts: Arthur Frommer and Pauline Frommer

Syndicated newspaper columns: Distributed by King Features, and seen in newspapers across the United States and Canada. Two weekly by Arthur Frommer, one by Pauline Frommer

Keynote speeches: Every year Pauline and Arthur Frommer make personal appearances across the United States at Travel Shows and other venues. In 2018/2019, these included appearances at the New York Times Travel Show, the Minneapolis Star Tribune Travel Show, The Society of American Travel Writers Conference, and the Travel and Adventure Shows held in Los Angeles, San Diego, Dallas, Philadelphia and Chicago. All were supported by advertising campaigns, with mentions of the Frommer guidebooks.

TV Appearances: In the last five years, Pauline Frommer has appeared multiple times on Good Morning America, The Today Show, the NBC Evening News, the ABC Evening News, CNN, MSNBC, CNBC, Fox, and Inside Edition. In addition, all of the travel show speeches (see above) require appearances on local TV and radio stations, to boost those shows and the books.

Other Media: Quoted in multiple articles by the Associated Press, including one last June on Pauline’s tips for visiting New York City (which was be paired with an AP podcast on that topic). Frommer’s, and Arthur and Pauline Frommer, were the subject of a feature article in the magazine that has the largest circulation on earth, AARP’s magazine. We have also recently appeared in print and/or online versions of Real Simple, Forbes, Travel & Leisure, Conde Nast Traveler, Money Magazine, and other magazines, along with newspapers and blogs. Appearances for the last three years on Rick Steve’s radio show, as well as other NPR shows.

Social Media: Frommer’s maintains an active social media presence and has 150,000 Twitter followers (which is 43,000 more than Rick Steves), over 35,000 followers on Facebook, over 26,000 followers on Instagram, and 190,000 monthly viewers on Pinterest. Unlike our competitors, we delete all bots, so these are real numbers, not inflated ones. We’ve also done numerous successful ad campaigns on Facebook in the last year.

Banff National Park in the Canadian Rockies receives nearly six million visitors a year, making it the most popular national park in Canada-and rightly so, given the multitude of ravishing landscapes here. Packed with color photos, this bestselling guide offers itineraries that show you how to see the best of Banff and the Canadian Rockies in a sho

Banff National Park in the Canadian Rockies receives nearly six million visitors a year, making it the most popular national park in Canada—and rightly so, given the multitude of ravishing landscapes here. Packed with color photos, this bestselling guide offers itineraries that show you how to see the best of Banff and the Canadian Rockies in a short time, with bulleted maps leading the way from sight to sight. Tours highlight a full range of areas and interests, and our expert recommendations for dining, lodging, shopping, nightlife, and practical matters make this the only guide that helps travelers organize their time to get the most out of a trip in this fascinating region.

Inside this book you'll find:

· Full color throughout with hundreds of photos and dozens of maps

· One- to three-day itineraries that include the Best Hiking, Banff for Photographers, Glaciers & Wildlife, Banff with Kids, and more

· Star ratings for all hotels, restaurants, and attractions to clue you in on great finds and values

· Reliable, impartial reviews of the best shops, restaurants, spas, nightlife, and hotels in all price ranges. No entity has paid to be in this guide—or any Frommer’s guide. At Frommer’s we pride ourselves on decades of journalistic integrity.

· Exact pricing so there’s never any guessing or ugly surprises

· A tear-resistant fold-out map in a handy, reclosable plastic wallet

· Helpful planning tips for getting there, getting around, saving money, and getting the most from your trip

About Frommer’s: There’s a reason that Frommer’s has been the most trusted name in travel for more than 60 years. Arthur Frommer created the bestselling guide series in 1957 to help American service members fulfill their dreams of travel in Europe. Since then, we have published thousands of titles, becoming a household name by helping millions upon millions of people realize their own dreams of seeing...