Frommer's Athens and the Greek Islands

Frommer’s Marketing/PR Efforts

Frommers.com: With 3 million unique users per month, Frommers.com is a beloved travel tool for consumers and a potent marketing arm of the books. The site is updated daily with blogs, articles about the latest travel news, and galleries of travel photos.

Web campaigns: Partnership with the nation of Peru to promote Frommer’s EasyGuide to Lima, Cusco and Machu Picchu with a major contest. Partnership with the nation of Colombia to promote Frommer’s EasyGuide to Colombia. Partnership/contest with HomeAway.com to promote the 60^th anniversary (2017) of the Frommer’s brand. Partnership with Jetsetter and MoneyCrashers to promote travel to Bali. And Frommers.com continues to be an important presence on the web with 3 million unique users per month.

The Frommer Travel Show: Weekly radio show on WABC, heard every Saturday from 3-4pm ET in 17 states. Repurposed as a very popular podcast, available on ITunes and other sites. Hosts: Pauline Frommer and Jason Cochran

The Travel Show: Weekly radio show syndicated nationally on Radio America. Also a popular podcast, available on ITunes and elsewhere. Hosts: Arthur Frommer and Pauline Frommer

Syndicated newspaper columns: Distributed by King Features, and seen in newspapers across the United States and Canada. Two weekly by Arthur Frommer, one by Pauline Frommer

Keynote speeches: Every year Pauline and Arthur Frommer make personal appearances across the United States at Travel Shows and other venues. In 2018/2019, these included appearances at the New York Times Travel Show, the Minneapolis Star Tribune Travel Show, The Society of American Travel Writers Conference, and the Travel and Adventure Shows held in Los Angeles, San Diego, Dallas, Philadelphia and Chicago. All were supported by advertising campaigns, with mentions of the Frommer guidebooks.

TV Appearances: In the last five years, Pauline Frommer has appeared multiple times on Good Morning America, The Today Show, the NBC Evening News, the ABC Evening News, CNN, MSNBC, CNBC, Fox, and Inside Edition. In addition, all of the travel show speeches (see above) require appearances on local TV and radio stations, to boost those shows and the books.

Other Media: Quoted in multiple articles by the Associated Press, including one last June on Pauline’s tips for visiting New York City (which was be paired with an AP podcast on that topic). Frommer’s, and Arthur and Pauline Frommer, were the subject of a feature article in the magazine that has the largest circulation on earth, AARP’s magazine. We have also recently appeared in print and/or online versions of Real Simple, Forbes, Travel & Leisure, Conde Nast Traveler, Money Magazine, and other magazines, along with newspapers and blogs. Appearances for the last three years on Rick Steve’s radio show, as well as other NPR shows.

Social Media: Frommer’s maintains an active social media presence and has 150,000 Twitter followers (which is 43,000 more than Rick Steves), over 35,000 followers on Facebook, over 26,000 followers on Instagram, and 190,000 monthly viewers on Pinterest. Unlike our competitors, we delete all bots, so these are real numbers, not inflated ones. We’ve also done numerous successful ad campaigns on Facebook in the last year.

You'll never fall into a tourist trap when you travel with Frommer's. It's like having a friend show you around, taking you to the places locals like best. Our expert authors have already gone everywhere you might go—they've done the legwork for you, and they're not afraid to tell it like it is, saving you time and money. No other series offers candid reviews of so many hotels and restaurants in all price ranges. Every Frommer's Travel Guide is up-to-date, with exact prices for everything, dozens of maps, and exciting coverage of shopping, history, culture, and nightlife. You'd be lost without us!

This guide is geared to travelers who want to go to Greece for beaches, beautiful weather, island hopping, archaeological riches, and the capital city of Athens. Inside, you’ll find smart itineraries, important historic sights and museums, and the types of restaurants, nightlife, and hidden beauty spots that only the locals know about.

We'll start you off with an in-depth overview of Athens and rewarding day trips from there, before setting off to explore the most beautiful and appealing of Greece's many islands, including the Saronic Gulf Islands, Crete, the Cyclades, the Dodecanese, the Northeastern Aegean Islands, the Sporades, and the Ionian Islands.

The book contains:

· Insider advice on the best ways to experience some of the country's most dazzling historic sites and natural landscapes, including tips on the best views, the best scenic drives, and the best activities.

· User-friendly features including star ratings, detailed maps, and a pullout map

· Exact pricing for hotels, restaurants, attractions, and more, so you can budget for your trip and avoid nasty surprises (no vague symbols for prices in a Frommer’s guide!)

· Opinionated and detailed reviews of historic sights, museums, hotels, restaurants, and other attractions to help you find what will appeal to you—and what you can skip. Since our authors’ only client is the reader, no listing in this book is paid advertising. Frommer’s takes pride in its tradition of journalistic reporting.

· Large, easy-to-read fonts but thin paper, so the book isn’t too heavy to carry.

· Helpful planning tips for getting there, getting around, saving money and getting the most from your trip

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