Human to Human Selling

This book offers a transformative approach to sales, emphasizing the need for meaningful relationships with buyers. Human to Human Selling redefines how sales professionals engage with customers.

In our fast-paced, digitized world, human relationships often face challenges, particularly in sales. Today's buyers are not only well-informed but also more sophisticated and transactional. This shift creates new hurdles for sales professionals striving to forge meaningful connections with these sometimes elusive customers. Human to Human Selling by Adrian Davis addresses these challenges head-on, providing insights into how sales professionals can adapt to the evolving landscape of buyer-seller interactions.

Human to Human Selling offers a detailed framework for sales professionals and their managers to enhance sales performance while cultivating strategic relationships with customers. Davis emphasizes the importance of moving away from the outdated adversarial sales model of the Industrial Age and embracing a new approach in the “Age of Business Reformation.” The book outlines a step-by-step process to foster symbiotic relationships with buyers, leading to connections that are both rewarding and emotionally fulfilling, ultimately resulting in the identification of the “right-fit” customer.

This insightful guide not only provides a fresh perspective on sales and customer relationship management but also bridges the gap between sales techniques and corporate strategy. By equipping salespeople with practical techniques for strategic selling, Human to Human Selling empowers them to become invaluable assets to both their buyers and employers, ensuring that the results speak for themselves.