Decision-Driven Analytics

"By focusing on human judgment, Decision-Driven Analytics is a fantastic guide to the most important aspect of data analysis in the workplace." * Avi Goldfarb, Coauthor, Power and Prediction, and Rotman Chair in Artificial Intelligence and Healthcare, the Rotman School of Management, University of Toronto *
"Decision-Driven Analytics is an invaluable resource for anyone looking to unlock the true potential of data analytics. De Langhe and Puntoni offer a practical guide to closing the gap between managers and data scientists, and they also help us to avoid the common pitfalls in data-driven decision-making." * Corinne Vigreux, Co-founder of TomTom *
"In a world awash with data and powerful analytic technology including AI, the role that senior decision-makers play in framing the right decisions, questions and interpreting the analytics delivered is increasingly critical. Puntoni and De Langhe provide a framework for doing so in an eminently readable and pithy book." * Abhi Ingle, Chief Business Officer, Qualtrics *
"Decision-Driven Analytics brings new ideas and enthusiastic energy to an area of data where complacency otherwise reigns supreme. De Langhe and Puntoni have crafted something special here: practical perspectives forged from their real-world experience. This is fuel for the curious leaders and the ambitious visionaries served straight-up without pretension." * Neil Hoyne, Chief Strategist, Google, and author, Converted: The Data-Driven Way to Win Customers’ Hearts *
"In an era where data is pivotal to gain a competitive advantage, Decision-Driven Analytics is the book you need to read. The authors argue in a provocative yet brilliant way that data analytics is too often seen as an end in itself—we’re a data-driven company!—whereas what we learn from data should be a means to an end, with that end being the ability to make better decisions. They present a compelling case for decision-driven analytics, based on cutting-edge research and real-world examples." * David De Cremer, Dunton Family Dean, D’Amore-McKim School of Business, Northeastern University; Founder, Center on AI Technology for Humankind; and author, The AI-Savvy Leader *
"Decision-Driven Analytics is a must-read for anyone looking to gain a competitive edge through data. Bart De Langhe and Stefano Puntoni provide a clear and concise guide to harnessing the power of data for business success." * Jeremy Korst, President, GBK Collective *
"I first came across De Langhe and Puntoni’s work when I was forwarded an article they had written on decision-driven analytics. What struck me was the clarity with which they argued why starting with the decision and not the data is key. It’s great to see that there is now a book full of practical advice on the topic to help your organization make better decisions." * Gabriel Straub, Chief Data Officer, Ocado Technology *
"Decision-Driven Analytics offers a fresh take on data-driven decision-making. De Langhe and Puntoni have distilled years of valuable lessons and insights into an accessible and practical resource to navigate today's business climate – strengthening the impact of data analytics on business results, anticipating the future role of artificial intelligence in analytics, and evaluating the tradeoffs we all face in adopting decision-driven analytics." * Stephanie Ferguson, Corporate Vice President, Microsoft *