Understanding the Interactive Digital Media Marketplace

Frameworks, Platforms, Communities and Issues

Ravi S Sharma editor Francis Pereira editor Margaret Tan editor

Format:Hardback

Publisher:Business Science Reference

Published:31st Oct '11

Currently unavailable, and unfortunately no date known when it will be back

Understanding the Interactive Digital Media Marketplace cover

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

ISBN: 9781613501474

Dimensions: unknown

Weight: unknown

472 pages