Understanding the Interactive Digital Media Marketplace
Frameworks, Platforms, Communities and Issues
Ravi S Sharma editor Francis Pereira editor Margaret Tan editor
Format:Hardback
Publisher:Business Science Reference
Published:31st Oct '11
Currently unavailable, and unfortunately no date known when it will be back
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.
ISBN: 9781613501474
Dimensions: unknown
Weight: unknown
472 pages