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Customer Relationship Management and the Social and Semantic Web

Enabling Cliens Conexus

João Varajão editor Ricardo Colomo-Palacios editor Pedro Soto-Acosta editor

Format:Hardback

Publisher:Business Science Reference

Published:31st Aug '11

Currently unavailable, and unfortunately no date known when it will be back

Customer Relationship Management and the Social and Semantic Web cover

Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields. Providing a forum for the exchange of research ideas and practices, this book is a reference convergence point for professionals, managers, and researchers in the CRM field together with IT professionals. It also aims to explore the opportunities and challenges confronting organizations in the light of customers in Web 2.0 by using new technologies, including semantic technologies (Web 3.0).

ISBN: 9781613500446

Dimensions: unknown

Weight: unknown

358 pages