Innovating Out of Crisis

Promotion targeting business publications, Japanese business blogs, and corporate management sites, in particular Bloomberg, Forbes, Businessweek, Inc., The Economist, Harvard Business Review, Entrepreneur, Fast Company, Global Journal of Business Management, Management Today, as well as Japan Times, Nikkei Business Online and other Japan- and Asia-based outlets Published to coincide with Fujifilm's 80th anniversary since its founding and its campaign to publicize its new direction and health, under the slogan "Value from Innovation" Fujifilm will be spreading the word via its own internal media

CEO Shigetaka Komori's own story of why Fujifilm succeeded where Kodak failed, with hard-won lessons for managers and employees everywhere.In 2000, photographic film products made up 60% of Fujifilm's sales and up to 70% of its profit. Within ten years, digital cameras had destroyed that business. In 2012, Kodak filed for bankruptcy. Yet Fujifilm has boasted record profits and continues strong. What happened? What did Fujifilm do? What do businesses today need from their leaders? What kinds of employees can help businesses thrive in the future? Here, the CEO who brought Fujifilm back from the brink explains how he engineered transformative organizational innovation and product diversification, with observations on his management philosophy. Shigetaka Komori is Chairman and CEO of Fujifilm Holdings Corporation. Mr. Komori was appointed CEO in 2003 and chairman in 2012.