Innovating Out of Crisis

The book Innovating Out of Crisis details how Fujifilm thrived post-digital disruption while Kodak failed, offering crucial lessons for modern business leaders.

In Innovating Out of Crisis, CEO Shigetaka Komori shares the compelling narrative of Fujifilm's remarkable transformation in the face of industry upheaval. Once heavily reliant on photographic film, which constituted 60% of its sales in 2000, Fujifilm faced a dire challenge as digital cameras emerged, decimating the traditional film market. While Kodak succumbed to bankruptcy in 2012, Fujifilm not only survived but thrived, achieving record profits. This book delves into the strategic decisions and innovative practices that enabled Fujifilm to reinvent itself and emerge as a leader in the digital age.

Komori's insights offer valuable lessons for managers and employees alike. He outlines the importance of embracing change and fostering a culture of innovation within organizations. Through his own experiences, he highlights the significance of product diversification and organizational innovation as key drivers of success. Readers will discover the management philosophy that guided Komori in steering Fujifilm through turbulent times, emphasizing the need for adaptability and forward-thinking in today’s fast-paced business environment.

As Fujifilm celebrates its 80th anniversary, Innovating Out of Crisis serves not only as a testament to the company's resilience but also as a source of inspiration for businesses navigating their own challenges. Komori's reflections provide a roadmap for future leaders and employees, illustrating how a commitment to innovation can lead to sustainable growth and success in an ever-evolving landscape.