Attention and Value

Keys to Understanding Museum Visitors

Stephen Bitgood author

Format:Paperback

Publisher:Left Coast Press Inc

Published:30th Apr '13

Currently unavailable, and unfortunately no date known when it will be back

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Attention and Value cover

How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.

ISBN: 9781611322637

Dimensions: unknown

Weight: 362g

214 pages