Advanced Technologies Management for Retailing
Frameworks and Cases
Harry Timmermans editor Eleonora Pantano editor
Format:Hardback
Publisher:IGI Global
Published:30th Jun '11
Currently unavailable, and unfortunately no date known when it will be back
Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers’ behavior. This volume covers a large range of topics that contribute to understanding consumers’ behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.
ISBN: 9781609607388
Dimensions: unknown
Weight: unknown
374 pages