DownloadThe Portobello Bookshop Gift Guide 2024

Dynamic Customer Strategy

Jeff Tanner, Jr author

Format:Paperback

Publisher:Business Expert Press

Published:16th Dec '13

Currently unavailable, and unfortunately no date known when it will be back

Dynamic Customer Strategy cover

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.

This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

ISBN: 9781606496961

Dimensions: 230mm x 155mm x 11mm

Weight: 256g

200 pages