An Overview of the Public Relations Function
Thomas Martin author Shannon A Bowen author Brad Rawlins author
Format:Paperback
Publisher:Business Expert Press
Published:16th May '10
Currently unavailable, and unfortunately no date known when it will be back
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?
ISBN: 9781606490990
Dimensions: 230mm x 153mm x 11mm
Weight: 307g
186 pages