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An Overview of the Public Relations Function

Thomas Martin author Shannon A Bowen author Brad Rawlins author

Format:Paperback

Publisher:Business Expert Press

Published:16th May '10

Currently unavailable, and unfortunately no date known when it will be back

An Overview of the Public Relations Function cover

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?

ISBN: 9781606490990

Dimensions: 230mm x 153mm x 11mm

Weight: 307g

186 pages