Customer Knowledge Management
People, Processes, and Technology
Format:Hardback
Publisher:IGI Global
Published:31st Mar '09
Currently unavailable, and unfortunately no date known when it will be back
Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. ""Customer Knowledge Management: People, Processes, and Technology"" introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.
ISBN: 9781605662589
Dimensions: unknown
Weight: unknown
310 pages