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Customer Knowledge Management

People, Processes, and Technology

Minwir Al-Shammari editor

Format:Hardback

Publisher:IGI Global

Published:31st Mar '09

Currently unavailable, and unfortunately no date known when it will be back

Customer Knowledge Management cover

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. ""Customer Knowledge Management: People, Processes, and Technology"" introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.

ISBN: 9781605662589

Dimensions: unknown

Weight: unknown

310 pages