The ALL NEW Don't Think of an Elephant!

This insightful book examines the importance of framing in communication and offers strategies for effective messaging. The ALL NEW Don't Think of an Elephant! provides valuable tools for navigating today’s complex political landscape.

In The ALL NEW Don't Think of an Elephant!, George Lakoff explores the profound impact of framing on reasoning and communication. He argues that the way we express ideas often carries more weight than the ideas themselves. This revised edition builds on his earlier work, providing fresh insights into how framing shapes political discourse and public perception. Lakoff emphasizes that effective communication hinges on understanding the underlying ideas that influence people's beliefs and decisions.

This edition comes a decade after the original bestseller, offering updated strategies for navigating contemporary issues. Lakoff, recognized as the 'father of framing' by The New York Times, delves into the evolution of framing over the years. He provides practical advice on how to engage with individuals who may hold a mix of progressive and conservative views, as well as tactics for countering misleading propaganda and slogans.

The ALL NEW Don't Think of an Elephant! challenges readers to rethink their approach to debate and messaging. It poses critical questions about the role of facts in persuasion and the motivations behind political movements. By the end of the book, readers will not only gain a deeper understanding of framing but also acquire the tools necessary to create effective narratives that resonate with diverse audiences.