The Platinum Rule for Trade Show Mastery
The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events
Tony Alessandra author Scott Michael Zimmerman author Steve Underation author
Format:Paperback
Publisher:Morgan James Publishing llc
Published:20th Dec '07
Currently unavailable, our supplier has not provided us a restock date
Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be ""a cost of doing business"" but are now considered an investment that adds to or subtracts from the bottom line. Today, exhibit and event managers deal with the pressure of shrinking budgets and higher expectations. ""R.O.I."" is the corporate buzzword for ""Show me the money!"" So ask yourself this question: ""Can I show anyone the money for my trade show investment?""
The Platinum Rule is communication and relational genius, translated into a simple, daily philosophical approach that gets results. Well done!
ISBN: 9781600373299
Dimensions: 229mm x 154mm x 16mm
Weight: 340g
217 pages