Ultimate Guide to Google Ads

Marshall has an extensive online platform reach—list of 200,000+ interested in online advertising with 60,000 + who actively respond to author communications Marshall’s active outlets include website—PerryMarshall.com, blog, Facebook, Twitter, email, direct mail, conferences, and a network of affiliates including Seth Godin, Rich Schefren, Eben Pagan, Brian Tracy, Anthony Robbins, Les Brown and Yanik Silver Mike Rhodes is a Google Certified AdWords partner and owner of WebSavvy, the largest AdWords agency in Australia

Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerful, easy-to-use advertising medium: Google Ads.Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.