The Direct Mail Revolution

How to Create Profitable Direct Mail Campaigns in a Digital World

Robert W Bly author

Format:Paperback

Publisher:Entrepreneur Press

Published:4th Apr '19

Currently unavailable, our supplier has not provided us a restock date

The Direct Mail Revolution cover

Publisher Marketing

  • Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)
  • Book excerpts shared on Entrepreneur.com to showcase each of the chapter’s content with inclusion of CTA to buy the book at the retailers
  • Book cover and text links within related articles and channels on Entrepreneur.com
  • Content campaigns shared via Entrepreneur’s social networks, which total 13 million engaged
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
  • Instagram spotlight campaign featuring case studies in the book
    Author Marketing
  • Book launch and six-month promotion plan coincide with author's peak page hit months. Author's site averages 2M hits each month between April and September. Author's promotion will include:
  • Promotion to author's 65,000 weekly newsletter subscribers
  • Advertising and book excerpts in his client -specific newsletter "The Direct Response Letter"
  • Cross promotion in his affiliate network of joint venture partners with combined e-mail opt-in lists that reach 1M+ active consumers
  • Promotion to author's 3,500 first-level LinkedIn connections, 4,600 Facebook friends and 6,400 Twitter followers

    • BOOST YOUR BUSINESS WITH DIRECT MAIL

    Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent.

    In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail.

    Learn how to:

    • Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more
    • Increase response rates with the six characteristics of irresistible offers
    • Track and test the key ingredients of your direct-mail campaign
    • Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel
    • Gain leads and sales with the “magic words” of direct-response copy
    • Avoid the most common “snail mail” mistakes that will get your marketing ignored

    Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

    ISBN: 9781599186306

    Dimensions: unknown

    Weight: unknown

    286 pages