No BS Marketing to Seniors and Leading Edge Boomers
Dan Kennedy author Chip Kessler author
Format:Paperback
Publisher:Entrepreneur Press
Published:16th Oct '12
Should be back in stock very soon
Go Where the Money Is
BOOMERS & SENIORS:
- Hold over 50% of the nation’s wealth and more of its discretionary spending
- 46% have net worths exceeding $2-million
- Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers
This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers.
Covers:
ISBN: 9781599184500
Dimensions: 229mm x 158mm x 15mm
Weight: 377g
240 pages