This Equals That

Aimed at children aged five and up, this clever and surprising picture book by artists and collaborators, Jason Fulford and Tamara Shopsin, take young viewers on a whimsical journey while teaching them associative thinking and visual language, as well as colors, shapes, and numbers. Through a simple narrative and rhythmic sequence of photographs, the book raises multiple meanings, making the experience of reading the book interactive—parent and child must ask questions and come up with their own answers, drawing on the child’s imagination. Each spread presents a new relationship that changes and shifts as the book unfolds, with the last picture relating again to the first, forming a circle. Through playful and inspired sequencing, everyday scenes are transformed into a game of pairs, enjoyable for adults and children alike.