Social Cognition

Gordon Moskowitz is one of the leaders of the next generation of social cognition researchers, a highly respected researcher with an eye always on the direction and future of the field. In this valuable book, Moskowitz not only brings the reader up to speed on the brief but intensely productive history of social cognition, he also integrates the important subareas of the field into a compelling and pleasing whole.--John A. Bargh, PhD, Department of Psychology, Yale University

Turn randomly to a page in Moskowitz's Social Cognition and you'll be impressed by the clear writing, the carefully selected mix of classic and cutting-edge studies, and the charmingly eclectic range of illuminating examples and illustrations. Read longer and your appreciation will grow, for this book provides a smart, integrative, and intellectually satisfying exploration of processes of the social mind. What a rare find: a book that will appeal as much to undergraduate and graduate students as it will to the professors who assign it to them!--Steven Neuberg, PhD, Department of Psychology, Arizona State University

This book is a scholarly tour de force. Finally, we have a book that collects all the diverse research on social cognition and person perception in one place. Utterly comprehensive, the book covers fundamental issues in social cognition, with a particular emphasis on self-, other-, and group-perception, integrating all into a common framework. This book should become the bible of social cognition and person perception research. It is broad and deep, and could be used successfully in classes ranging from large undergraduate lecture courses to small graduate seminars.--Jeffrey Sherman, PhD, Department of Psychology, Northwestern University

This book is a scholarly tour de force. Finally, we have a book that collects all the diverse research on social cognition and person perception in one place. Utterly comprehensive, the book covers fundamental issues in social cognition, with a particular emphasis on self-, other-, and group-perception, integrating all into a common framework. This book should become the bible of social cognition and person perception research. It is broad and deep, and could be used successfully in classes ranging from large undergraduate lecture courses to small graduate seminars.
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