Campaign Advertising and American Democracy
Travis N Ridout author Michael M Franz author Kenneth M Goldstein author Paul B Freedman author
Format:Paperback
Publisher:Temple University Press,U.S.
Published:15th Nov '07
Currently unavailable, and unfortunately no date known when it will be back
Surprising findings about the positive effects of political advertising
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.
"The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential." - Choice
ISBN: 9781592134564
Dimensions: 229mm x 152mm x 8mm
Weight: unknown
216 pages