Campaign Advertising and American Democracy

Travis N Ridout author Michael M Franz author Kenneth M Goldstein author Paul B Freedman author

Format:Paperback

Publisher:Temple University Press,U.S.

Published:15th Nov '07

Currently unavailable, and unfortunately no date known when it will be back

Campaign Advertising and American Democracy cover

Surprising findings about the positive effects of political advertising

Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior.  Contrary to widely held beliefs,  political ads do not turn people off to politics.

"The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential." - Choice

ISBN: 9781592134564

Dimensions: 229mm x 152mm x 8mm

Weight: unknown

216 pages