Trading Up
Why Consumers Want New Luxury Goods - and How Companies Create Them
Michael J Silverstein author Neil Fiske author
Format:Paperback
Publisher:Penguin Putnam Inc
Published:2nd Aug '08
Should be back in stock very soon
This non-fiction paperback, "Trading Up" from Michael J Silverstein & Neil Fiske, was published 2nd August 2008 by Penguin Putnam Inc.
ISBN: 9781591840701
Dimensions: unknown
Weight: 305g
320 pages