Strategic Communication During Whole-System Change

Advice and Guidance for School District Leaders and PR Specialists

Francis M Duffy author Patti L Chance author

Format:Hardback

Publisher:Rowman & Littlefield

Published:16th Nov '06

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Strategic Communication During Whole-System Change cover

Times of great change in school districts require strategic communication with internal and external stakeholders including the use of school public relations tools and techniques. Strategic Communication During Whole System Change provides theoretical and practical advice and guidance to district-based change leaders and school public relations specialists on how they can support their district's transformation journey by engaging in strategic communication. The book also provides guidance on how to make simultaneous fundamental changes in three key sets (or change paths) of organizational variables that affect a school system's overall performance: Path 1-a district's relationship with stakeholders in the external environment; Path 2- a district's core and supporting work processes; and Path 3- a district's internal social infrastructure. A collection of essays written by school public relations practitioners and other change leaders who share their views is also included.

Given the complex nature of system-wide change for leading and learning, Francis M. Duffy and Patti L. Chance offer the definitive resources for system leaders to go from surviving to thriving. Strategic Communication During Whole-System Change: Advice and Guidance for School District Leaders and PR Specialists should be on the bookshelves of every system-level leader, board of education member, and other constituents. These professionals would be well served by the contemporary thinking that Duffy and Chance provide and the voices from the field offered by the practitioners who have written about their experiences of leading and learning from whole system change. -- Sally J. Zepeda, University of Georgia; author of Professional Development: What Works, Second Edition
Solid information is presented....The book provides a great amount of information. * School Administrator, February 2009 *
This book is essential reading for district leaders. The available resources in this book are a treasure trove of ideas, strategies, and practical applications related to organizational change. Duffy and Chance compiled, in one place, a clear understanding of systems thinking and related it to the power of communication and its direct application to change in school organizations. -- Dr. Raymond L. Calabrese, professor and graduate coordinator, Department of Educational Leadership, Wichita State University

ISBN: 9781578865307

Dimensions: 239mm x 161mm x 24mm

Weight: 508g

262 pages