LeBron James: In His Own Words

• Bookseller outreach as part of the In Their Own Words series promotion campaign
  
• Promotion to school library systems through advertising to the ALA 
  
• Promotion to parent interest outlets including Parents, Parenting, and parenting blogs and websites
  
• Promotion to African American interest media including Essence and The Root. 
  

A collection of more than 100 quotes from LeBron James, basketball mega-star, activist, philanthropist, and cultural icon, providing young readers a unique look into the mind of one of the most recognizable and influential athletes of our era. Part of the In Their Own Words: Young Reader Edition series.

Get inside the head of LeBron James: basketball star, activist, philanthropist, and one of the most influential athletes in the world.

This collection of quotes has been curated from LeBron James’s numerous public statements—interviews, social media posts, television appearances, and more. It’s a comprehensive picture of his legacy as one of the world’s most recognizable and influential athletes, specifically geared toward middle and high school readers. The quotes in the collection touch on sports, community, life lessons, opportunity, equality, justice, and more. This edition includes educational materials and resources for lesson plans designed to provoke discussion and thought for readers in grades 7–12 about LeBron James's ideas.

LeBron James’s meteoric rise to basketball fame started when he was just a teenager, being billed by Sports Illustrated as “The Chosen One” while he was still playing for his high school team in Akron, Ohio. He became the top overall selection for the 2003 NBA draft and signed an unprecedented $90 million endorsement deal with Nike before he ever played a professional game. James spent the first seven years of his career playing for the Cleveland Cavaliers, with whom he would establish himself as a premier player in the league before going on to play for the Miami Heat and the L.A. Lakers. His unmatched athleticism and drive have led to multiple NBA championships, MVP awards, Olympic gold medals, and more points scored than anyone else in the history of professional basketball. Off the court, he has spoken up for racial equality, founded a school for at-risk children in his hometown, launched multiple media companies, and even tried his hand at acting.

Since emerging on the global stage, James has become a source of inspiration for people all over the world. Now, LeBron James: In His Own Words Young Reader Edition offers a unique look into the mind of one of the world’s most influential athletes by collecting over 100 of his most insightful quotes to create a comprehensive picture...read more...