The Potatopia Cookbook

• Promotion to regional media
• Publicity to national food magazines such as Saveur, Bon Appétit, Food & Wine, and Taste of Home
• Publicity to food editors and features editors at national newspapers and online outlets
• Publicity to regional print, broadcast, and online media in areas with Potatopia stores (New York, New Jersey, Florida)
• Publicity to national and regional broadcast media
• Promotion to Potatopia restaurant fans
• Newsletter co-op available

More than 75 creative potato recipes from Allen Dikker, CEO and founder of Potatopia, a fast-casual all-potato restaurant that has been featured by the New York Times, the Village Voice, and Eater.com, among others.Latkes. Gnocchi. Aligot. Knishes. Samosas. Munini-imo. Poutine. Potatoes—consumed globally at a rate of about 68 pounds per capita each year—are the stars of some of the world’s most beloved dishes. Perhaps this is why most of us tend to underestimate the humble tuber—it’s so familiar that we forget its full potato potential.

Enter The Potatopia Cookbook, a collection of more than 75 creative potato recipes from Allen Dikker, the CEO and founder of Potatopia, the fast-casual all-potato restaurant that has been featured by the New York Times, the Village Voice, and Eater.com, among others.

While the cookbook includes some traditional potato dishes like gnocchi and shepherd’s pie, most recipes are innovative creations that reimagine the world’s most popular vegetable. Ever thought to make lasagna with paper-thin potato slices instead of noodles? Or prepare truffles with mashed potatoes? Find it all in The Potatopia Cookbook alongside detailed descriptions of potato varieties, potato history, and potato preparation and storage tips.

As an added bonus to their popularity, potatoes are naturally gluten-free and—when prepared simply—very nutritious. Along with being fat-, sodium-, and cholesterol-free, potatoes are packed with vitamins, minerals, and antioxidants. As he did with Potatopia’s menu, Dikker highlights these benefits in the cookbook by focusing on recipes that skip the fat in favor of keeping it healthy. The result is a hearty, wholesome celebration of all things potato.