Chinese Economic Transition and International Marketing Strategy

Ilan Alon author

Format:Hardback

Publisher:Bloomsbury Publishing PLC

Published:30th Mar '03

Currently unavailable, and unfortunately no date known when it will be back

Chinese Economic Transition and International Marketing Strategy cover

Analyzes the impact of economic transition in China on international marketing strategies across multiple industries.

As China's markets evolve, marketing strategy must adapt to meet changing circumstances.

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses.

Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

ISBN: 9781567205879

Dimensions: unknown

Weight: unknown

352 pages