Preparing for Electronic Commerce in Asia

A nontechnical examination of how decision makers (and their upcoming successors) in the Asian marketplace are seeing the rise of information technology and how it and IT-related services will benefit their economies.

A non-technical examination of how decision makers in the Asian marketplace are seeing the rise of information technology and how it and IT-related services will benefit their economies. The author attempts to offer business people worldwide an understanding of the services they could be offering.Just as the crash of 1929 did not presage the downfall of the United States, neither will the economic crisis of 1997 mean the end of the rise of Asia and the Pacific Rim. Leading them out of a temporary setback, says Bullis, will be the new high-tech sectors of their economies: information services, communication technology, and electronic delivery systems such as e-commerce and e-business. His book is thus a non-technical look at the state of information technology (IT) and how people in the emerging Asia marketplace are thinking about it, especially in places like Singapore and Malaysia, the only two countries in the region pursuing the sorts of large-scale information infrastructure projects that will eventually determine the region's long term commerce in IT. Not a state of the technology book but a state of the mindset book, it offers businesspeople worldwide an important understanding of this vast and burgeoning market for their products and services, insights that will help decision makers recognize the big mistakes they can make before they make them. An important and fascinating study for executives in all industries that hope to do business in the still vital Asian market. Bullis makes clear that a great deal of investment money and corporate prestige can be wasted if companies attempt to enter the Asia information technology (IT) services arena with no clear idea of what IT wants. Overseas firms often assume that their potential clients think the way they think and have the same needs. This is especially true, he says, with the sorts of decision makers who assume that marketplace forces alone condition investment decisions. But Asia is not a marketplace; it is a cultureplace. Basic issues, such as freedom of expression, the social utility of information, who should benefit from commerce, and the structure of organizations—all these are viewed differently in Asia. Bullis' book explains just what the mindset of the region is, largely in the words of Asia's IT movers and shakers and those who...