The Hebrew Tutor of Bel Air

1. Large galley printing and inclusion in the Consortium White Box. 2. Additional marketing will include independent bookseller outreach (targeting the Indie Next List), featuring the book at BEA with signing appearances by Allan Appel, and advertising with Amazon.com. 3. Our publicity efforts will focus on general and Jewish-interest media. The author is a journalist who has done radio, and who is wonderfully funny, so we expect a number of interviews. 4. In addition to bookstore appearances, Allan Appel will be a featured reader at a number of Jewish Book Fairs during fall 2009. 5. Author web site: www.allanappel.com

A full-throttle joyride on the highway of love, adolescence, and enlightenment.Allan Appel has the rare ability to write comic novels about religion while being entirely respectful of people’s traditions and feelings. And now he’s written one about adolescence that is funny, poignant, and accessible, with characters readers will root for with glee. A kind of Romeo and Juliet tale (but with a whimsical rather than a tragic ending), all the hallmarks of a fast-paced, mainstream novel are here, yet Appel transcends the clichés with panache and has crafted a novel that just might take off like a roaring motorcycle.