Why Can't I Fix It?

• Online campaign featuring social media images with blurbs and reviews of the book as well as designed graphics of select excerpts. 
• Early reviewer promotion through advance copies to encourage reader reviews and generate buzz.
• National review outreach to print publications (PW, Kirkus, Booklist, Library Journal, Foreword, New York Times) and online (Spirituality & Practice)
• Outreach to organizations and professions that support friends and families of someone with addiction.
• Advertising in print publications (Sojourners, PW) and online (Facebook, Twitter, Instagram, Sojo mail) as well as any relevant media about substance abuse and recovery.
• Promotion on the publisher’s website (skinnerhouse.org), Twitter feed (@skinnerhouse), Instagram page (@skinnerhouse), Facebook page (/skinnerhouse), Tumblr page (@skinnerhousebooks), Pinterest (@skinnerhousebks) and publisher’s e-newsletter.
• Promotion during National Recovery Month, Alcohol Awareness Month, and National Substance Abuse Prevention Month.

Why is this happening? How do you care for yourself and your family? If you are struggling with a loved one’s addiction you are not alone. A compassionate resource for anyone stuck between a rock and a hard place.

When Rev. Nathan Detering shared the story of his brother’s death from a drug overdose with the members of his congregation, many of them shared their own addiction stories with him. Realizing the healing power of sharing stories and questions in community, Rev. Detering conducted interviews to identify and address the common questions that haunt us when we love someone with addiction. In conversations both within and outside his community, he heard the palpable need for those struggling with a loved one’s addictions to know they are not alone.

Weaving together his own and others’ deeply felt experiences of addiction, Why Can’t I Fix It? responds to sometimes desperate questions such as: Why is this happening? What can you do? What can’t you do? How do you care for yourself and the rest of your family? Can you trust your community to support you and your family? While the answers to these questions aren’t easily found, Why Can’t I Fix It? encourages those of us who are struggling with a loved one’s addictions to practice self-care and self-compassion, understand the cultural context for emotional responses and expectations of ourselves and others, and reach out for support.