Beyond Book Sales

Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include:

• The gift pyramid model for developing the culture of giving that leads to big gifts
• Overcoming fears of sponsorship and embracing cause-related marketing
• Pitching the appropriate charitable gift
• Confronting common fears of requesting major gifts
• The pros and cons of membership programmes