The IDEATE Method

Identifying High-Potential Entrepreneurial Ideas

Daniel A Cohen author Heidi M Neck author Gregory Arthur Pool author

Format:Paperback

Publisher:SAGE Publications Inc

Published:1st May '20

Should be back in stock very soon

The IDEATE Method cover

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea.  Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

ISBN: 9781544393247

Dimensions: unknown

Weight: 280g

104 pages