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Gen Z

The Superhero Generation

Regina Luttrell author Karen McGrath author

Format:Hardback

Publisher:Rowman & Littlefield

Published:7th May '21

Currently unavailable, and unfortunately no date known when it will be back

Gen Z cover

Gen Z: The Superhero Generation is a must-read for parents, educators, and employers as they help prepare the next generation for the future. Learn the characteristics of this generation in order to understand how to reach them in positive, productive ways. Join us on our superhero journey to see how they are capable of changing the world.

Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities.

From the authors of The Millennial Mindset: Unraveling Fact from Fiction, comes this thought-provoking in-depth consideration of the next generation. In their book, Gen Z: The Superhero Generation, Regina Luttrell and Karen McGrath explain who this generation is, how they came to be, and the impact they will have on society.

Superheroes are often defined as courageous, powerful, virtuous, and strong. Equipped with unique superpowers, these individuals stand up for what is right, battling supervillains to ensure that good prevails and all is well in the world.

With a worldwide fascination surrounding superheroes, it should come as no surprise that the next generation, GenZ, display many of the characteristics found within the pages of the most popular hero-centric comic books. The Superhero Generation is making its mark and gaining recognition as the generation that is willing to once again assemble, march, speak, and defy in ways previous generations have not. In this book learn the characteristics of Gen-Zers to understand how to reach them in positive productive ways. Parents, educators, and employers will learn how to tap into the endless potential of this generation, preparing them for home, school, and workplace environments that will play to their strengths and impact the world for years to come.

Regina Luttrell and Karen McGrath offer a fascinating overview of the events and history that have defined each generation from the Silent generation to Generation-Z. Their thoughtful explanation details the unique values and societal conditions that shaped us since World War I but also examine the connective tissues and similarities between certain generations as well. Key issues like the difficulty of finding the truth, the lack of civil discourse, and the influence of technology are thoughtfully addressed. Gen-Z, The Superhero Generation is the most insightful book I have read on this generation yet.

-- Andrea Coville, CEO Brodeur Partners and author of “Relevance: the Power to Change Minds and Behavior and Stay Ahead of the Competition”

Every new generation comes of age with its own set of ideas about how to live and work. And older cohorts often look down on their youthful counterparts and treat them with impatience and disdain. Instead, they should listen, understand, and learn from them. That's the approach recommended by Regina Luttrell and Karen McGrath in this timely new book on Gen-Z, the 'Superhero' generation. Through research, observation, and in-depth analysis, the authors delve into the differences between the generations and how the culture and times of Gen-Z is shaping their values, motivations, and view of the world. Their explanation of why Gen-Z has superhero-like qualities is both creative and insightful. An essential read if you want to get a handle on who the future leaders will be and how they will use their 'superpowers' to achieve their goals.

-- Martin Waxmen, MCM, president Martin Waxman Communications, LinkedIn Learning Instru

ISBN: 9781538127988

Dimensions: 225mm x 150mm x 21mm

Weight: 386g

208 pages