The Rowman & Littlefield Handbook of Media Management and Business

The purpose of the Handbook of Media Management and Business is to connect research and industry practice. It provides a strategic guide for aspiring and current media professionals for solving media management issues in a convergent environment. It is a comprehensive one-stop reference in media management and business for upper-level undergraduates, graduate students, and industry practitioners. It is imperative for media students/professionals—regardless of specific interest—to understand how business is conducted in the ever-changing media industries as well as to be aware of management issues that drive the production and distribution of media content that entertains, informs, and persuades audiences. Thus, this book is relevant to anyone who works (and aspires to work) in any area of media business.