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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

Michael Beverland author Pinar Cankurtaran author

Format:Paperback

Publisher:Sage Publications Ltd

Publishing:8th Mar '25

£16.99

This title is due to be published on 8th March, and will be despatched as soon as possible.

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management cover

Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. 

ISBN: 9781529795165

Dimensions: unknown

Weight: unknown

152 pages