Marketing Communications
Format:Paperback
Publisher:Sage Publications Ltd
Published:23rd Dec '22
Should be back in stock very soon
This paperback is available in another edition too:
- Hardback£137.00(9781529781205)
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.
This fourth edition:
- Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
- Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
- Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics
This textbook is essential reading for students studying marketing communications or a related topic.
John Egan is Professor of Marketing at Regent’s University, London.
ISBN: 9781529781212
Dimensions: unknown
Weight: 930g
432 pages
4th Revised edition