Marketing Communications

John Egan author

Format:Paperback

Publisher:Sage Publications Ltd

Published:23rd Dec '22

Should be back in stock very soon

This paperback is available in another edition too:

Marketing Communications cover

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

  • Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries
  • Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis
  • Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics

This textbook is essential reading for students studying marketing communications or a related topic.

John Egan is Professor of Marketing at Regent’s University, London.      

ISBN: 9781529781212

Dimensions: unknown

Weight: 930g

432 pages

4th Revised edition