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Influencers and Creators

Business, Culture and Practice

Rossella Gambetti author Ulrike Gretzel author Robert Kozinets author

Format:Hardback

Publisher:Sage Publications Ltd

Published:3rd May '23

Should be back in stock very soon

This hardback is available in another edition too:

Influencers and Creators cover

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are:

  • the influencer phenomenon as a form of persuasion
  • as a structural change in media
  • as a culture shift
  • as a challenge to equality
  • regulations impacting the phenomenon
  • ethical implications

With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

ISBN: 9781529768657

Dimensions: unknown

Weight: 800g

384 pages