The Digital Marketing Planner

Your Step-by-Step Guide

Annmarie Hanlon author

Format:Paperback

Publisher:Sage Publications Ltd

Published:1st Feb '22

Should be back in stock very soon

The Digital Marketing Planner cover

Your step-by-step guide to creating your own digital marketing plan.

From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips.

This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.

At each step you’ll: 

  1. Learn all the key information you need.
  2. See theory in practice through the running Zoom case example.
  3. Apply what you’ve learnt through 50 interactive activities and build your plan.

Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted p

It was very readable, very easy to use. -- Lorcan, postgraduate digital marketing student
I liked the "Fill in the Blanks" task sections. I thought it was very nice to be able to write down in the same place I was learning. -- Maeve, postgraduate digital marketing student
I really enjoyed the use of colour to specify each different section and found it to be very fun and inviting. -- Shauna, postgraduate digital marketing student
I understood at each step exactly what I had to do and why it was a good idea to do so.  -- Anand - 2nd year digital marketing student
As a student, I found it very useful […] Very unique content.  -- Paulius, 2nd year digital marketing student

It gives the reader a realistic overview of the real world and real digital marketing situations.

-- Hugo, 2nd year digital marketing student
The main thing I have struggled with throughout my marketing modules is knowing which steps to include in a plan and when to include them. I think having a clear template would really help motivate me.  -- Shannon, postgraduate digital marketing student

ISBN: 9781529742787

Dimensions: unknown

Weight: 230g

160 pages