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Social Media Marketing

Theories and Applications

Stephan Dahl author

Format:Paperback

Publisher:Sage Publications Ltd

Published:27th Apr '21

Should be back in stock very soon

This paperback is available in another edition too:

Social Media Marketing cover

Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. 

Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. 

This text is essential reading for all marketing students, researchers and practitioners today.

ISBN: 9781529720822

Dimensions: unknown

Weight: 560g

312 pages

3rd Revised edition