Viral

An irresistible, razor-sharp and hilarious takedown of our generation's masters of the universe. * Olivia Sudjic *
Nobody else could capture the tragedy, transience and absurdity of modern life quite like this - we need a new word: Sperlingarian, for novels this readable, this witty, this devastatingly insightful into the contemporary condition.
Clever and compelling, Sperling tightens the ratchet with a sure hand.
A fiercely smart and funny portrayal of tech arrogance, unhinged entrepreneurship, and the vacuous amorality of disruptive startup culture. Viral is a vicious delight. -- Sam Byers
I loved Matthew Sperling's sly, subversive novel, a wickedly funnytale of how to come out on top in a fake news world. -- Olivia Laing, on ASTROTURF
Outrageous, sexy and funny. Sperling writes with the caustic economy of Waugh or Spark, but his characters have more heart, including the sock-puppets. The plot is so taut I'm still re-reading it trying to work out exactly how he brings the tension of a heist movie to 30-something bedsit London, all the while deliciously subverting our expectations. A joy to read -- Luke Kennard, on ASTROTURF
Themes of warped masculinity, identity, survival and the pursuit of perfection are all vividly rendered . . . a brawn cocktail that nails the zeitgeist. * Irish Times on ASTROTURF *
Simultaneously funny and dead accurate * Sunday Telegraph *
A pacey, dark dive into the morality of tech. It plays artfully on the subtle tropes of social media gurus and Silicon Valley bros without being obvious. Rather than being a parallel to Twitter discourse, it's a cathartic answer to it * New Statesman *
The deft assurance of Sperling's writing... an engaging takedown of the social media startup scene and the moral ambivalence of its characters * Lunate *